뉴스센터

On Wednesday, May 13, students gathered in Academic Building C107 for the “Global Career LinkedIn Playbook” workshop hosted by SUNY Korea CDC. The session, held from 12:20 PM to 1:50 PM, was presented by global career expert Brian Yoo, and focused on how students can effectively use LinkedIn to build their personal brand and expand professional opportunities. Before the presentation began, students were provided with a light lunch and refreshments. Brian Yoo started the workshop with a brief self-introduction and an overview of the topics that would be covered during the session. Throughout the presentation, he emphasized the importance of LinkedIn as more than just a social media platform, describing it as a powerful tool for networking, career development, and self-promotion.

One of the main topics discussed during the workshop was how to properly structure a LinkedIn profile. Brian Yoo explained the importance of using strong keywords, maintaining a professional profile, and consistently sharing meaningful posts related to personal interests and career goals. He also encouraged students to think beyond simply listing themselves as students and instead focus on presenting their skills, interests, and future career aspirations. In addition, he emphasized the importance of creating trust and providing value to others while networking. Rather than approaching professionals only to ask for internships or jobs, Brian Yoo encouraged students to focus on building genuine relationships and meaningful conversations.

Brian Yoo also discussed the importance of “coffee chats,” explaining that they should feel natural and conversational instead of sounding like requests for employment. According to him, successful networking is based on mutual interest, curiosity, and authentic communication. Along with that, he highlighted the importance of taking a strategic approach to career development and networking. He explained that building a strong personal brand and professional network requires consistency, planning, and long-term thinking rather than relying on random applications or messages. Students learned how thoughtful communication and targeted networking can create stronger opportunities in the future.

Throughout the workshop, Brian Yoo shared several real-life examples of people from different parts of the world reaching out to him through LinkedIn, which later led to collaborations, opportunities, and professional connections. These examples helped students better understand the value of networking and how a single message or connection can create unexpected opportunities. Toward the end of the session, students had the opportunity to ask questions regarding LinkedIn usage, career preparation, and networking strategies. Overall, the workshop provided students with practical advice and valuable insights into how LinkedIn can be used to strengthen personal branding, build professional relationships, and support future career development.

Written by Student Reporter, Temirlan Gubashev
(Temirlan.gubashev@stonybrook.edu)