“Creativity is intelligence having fun." Boyoung Lee quoted Albert A. Einstein during her presentation at the FIT Guest Speaker Event on Wednesday, April 24th. As the Chief Brand Officer and EVP of Brand & Creative Strategy at Shinsegae, Lee was able to share her experiences and insights in the industry as she spoke on the topic of “Building a Brand Identity.”
Lee emphasized the vital role of creativity in crafting a brand identity. She underscored the importance of infusing creativity into every aspect of the process, highlighting the need for innovative thinking and original storytelling. Throughout her presentation, she delved into the creative process, emphasizing her collaborative approach with her team. She emphasized the significance of cultivating relationships and fostering teamwork to achieve success in brand building.
During the Q&A session, students had the opportunity to ask questions and gain deeper insights into the industry and workplace. When asked about memorable projects, Lee emphasized the importance of relationships over individual achievements. In response to a question about the trend that is shaping the future of the fashion industry, she mentioned the integration of AI and its transformative potential. Rather than shying away from technological advancements, her team embraces innovation, seeking ways to leverage AI to enhance their creative processes.
Furthermore, Lee generously shared recommendations for podcasts and books, showcasing her commitment to continuous learning and personal development. Notably, she also shared insights into her role as a mother of two, acknowledging parenthood as a transformative experience that has enriched her leadership abilities.
In today's dynamic business landscape, establishing a distinctive brand identity is essential for success. Boyoung Lee's insights into the creative process and the importance of storytelling offer valuable guidance for professionals seeking to carve out their brand identity in a competitive market.
On October 27th, SUNY Korea collaborated with Daejeon Dongbu Office of Education to conduct a special training program aimed at enhancing digital-based educational innovation capabilities for middle school vice principals. The program was attended by around 50 vice principals and the Superintendent of Daejeon Dongbu Office of Education, Su-Jo Yang. The session featured a special lecture on the necessity of leadership and technology-based learning trends in the era of digital transfo
On November 1st 2025, SUNY Korea opened its doors to welcome prospective students and their families for the Experience Day event, an opportunity to discover what it’s like to study at SUNY Korea and explore various academic majors. The event ran from 9 a.m. to 1 p.m., and was filled with excitement, curiosity, and school spirit. The day began with an introduction session, setting the stage for a series of engaging academic presentations. Session One (10:00–10:50 a.m.) fe
On Saturday, October 25, IGC students gathered at SUNY Korea for the Fall 2025 IGC STEM Career Map. The event took place in Academic Building B, bringing together experts from a variety of STEM fields to share their experiences, insights, and advice with students. It featured talks from professionals representing key industries, including AI and Data Computing, Sustainability and Green Technology, Bio and Health Technology, Process and Quality Engineering, and Robotics and Smart Systems
The Fall 2025 Internship Panel Talk took place on Wednesday, the 22nd of October, in room B105, where students assembled to share and acquire new knowledge that would help SUNY Korea students throughout their internship journey. Representing four different fields, the panel shared their expert opinions, tips, and tricks when it came to attending and succeeding in internships. Jiwoo Kim (Computer Science, Developer Intern), Onhyuck Choi (Technological Systems Management, PS Analytics Int
With the world changing so fast and becoming less stable, it is easy for us to lose our agency. On September 30th, 2025, Global CEO and National Bestselling Author James Rhee, founder of the Red Helicopter and Johnson Chair of Entrepreneurship at Howard University, visited SUNY Korea for a distinguished Seminar on how to reclaim agency and lead with kindness. The event drew distinguished guests from the Incheon Metropolitan Office of Education, local high school teachers, and members